K-pop Group Faces Contract Problems, Logo Issues, and Visa Challenges Before Their Performance at ComplexCon 2025.
NJZ is the new name for the K-pop girl group formerly known as NewJeans. The group includes five talented members: Minji, Hanni, Danielle, Haerin, and Hyein.
The group is involved in a lawsuit with their old agency, ADOR, which is part of HYBE. They are accused of copying Aespa’s logo and are facing issues with member Hanni’s visa.
Legal actions are underway in Seoul, South Korea, alongside plans to rebrand and a performance scheduled for ComplexCon Hong Kong from March 21 to 23, 2025.
The contract ended in November 2024, and the new brand was revealed in February 2025. Court hearings are planned for March and April 2025.
NJZ claims they faced unfair contracts and lousy treatment at work, which led to their separation from ADOR. Their new, shiny logo has sparked discussions about copying, and member Hanni is dealing with visa problems that are affecting her career.
ADOR and HYBE are currently experiencing a lot of drama. Legal issues are causing a stir between them.
In November 2024, NJZ entered a legal battle when it ended its contract with ADOR alone. NJZ claimed this was due to “constant bullying, harassment, and unfair contract terms.” ADOR, on the other hand, denied these claims and took legal action to ensure the contract, which lasts until 2027, was followed and to prevent any unauthorized solo activities.
Legal Updates
On December 3, 2024, ADOR received a court order to halt NJZ’s promotional activities. Then, on January 13, 2025, ADOR requested that the court limit NJZ’s brand partnerships. On March 7, 2025, a court hearing was held in Seoul to enforce a contract. A trial is scheduled for April 3, 2025, to determine the validity of the contract.
Seoul entertainment lawyer Kim Ji-hoon noted that this situation may alter how contract disagreements are handled in K-pop, particularly for artists seeking greater freedom.
In February 2025, NJZ launched a new look with a logo inspired by the Y2K era. It had shiny chrome effects and letters that appeared to be melting. Many people have noticed similarities between Aespa’s 2024 Armageddon album cover and others. Some critics claimed that NJZ was copying the cool, metallic style that SM Entertainment is known for, but fans argued that the group was showcasing its creative growth and evolution.
Reactions
Fan Viewpoint: “Aespa’s theme is all about the future, while NJZ brings back memories. Their logos reflect these different ideas,” said the fan account @NJZ_Chronicle.
Expert Opinion: “Designs can look alike sometimes, but the purpose behind them is what counts. To prove legal plagiarism, you must show clear copying,” branding expert Park Soo-jin explained.
Aespa Fan Reaction: “SM updates our logo with every new release. This drama isn’t necessary,” tweeted @Mys_Army.
ADOR chose not to say anything while NJZ concentrated on their upcoming performance at ComplexCon.
Hanni’s Visa Expiration and Global Implications
Hanni, an Australian-Vietnamese national, has been in a tough spot since her E-6 visa expired in February 2025. Rumor has it that she turned down a renewal offer from ADOR, which might limit her ability to work in South Korea.Â
K-pop industry reporter Lee Da-eun mentioned that these visa issues could prompt NJZ to explore international markets, aligning with their new global image. While NJZ hasn’t announced any specific plans yet, fans are excited and wondering if there will be overseas tours or collaborations in the U.S.
Rebranding Strategy and Future Plans
NJZ is changing things with a new, more fabulous vibe that’s more serious than NewJeans’ fun and cute style. They’re set to perform at ComplexCon Hong Kong in March 2025, where they will introduce new music. Minji, one of the members, said it would mix a sense of maturity with daring new ideas.
Background
NewJeans began their journey in 2022 with ADOR and quickly gained worldwide fame with popular songs like “OMG” and “Supernatural.” In 2023, IFPI recognized them as the 8th best-selling global artist. Although their new image might upset some fans, they hope to reach even more people.
What’s Next for NJZ?
ComplexCon 2025 Performance
A litmus test for their rebranded identity.
- Court Decisions: March and April rulings could grant independence or force compliance with ADOR.
- Hanni’s Status: Resolution of visa issues critical for domestic activities.
- Global Expansion: Potential tours in Southeast Asia, Europe, or North America.
