If you’ve ever spent time on YouTube watching videos about politics, economics, or social awareness, you’ve probably come across Dhruv Rathee. For nearly a decade, he has been one of the most influential Indian voices online, using logic, research, and data to make sense of chaos.
But in 2025, Dhruv Rathee did something unexpected: he stepped out of his comfort zone as a commentator and educator and entered the unpredictable world of startups. His creation, AI Fiesta, isn’t just another tech project. It’s a reflection of his long-standing belief that knowledge and technology should be accessible to everyone, not just the privileged few.
The Idea: Simplicity Born from Frustration
In one of his interviews, Rathee admitted that AI Fiesta wasn’t born from a billion-dollar dream. It was born out of irritation, the kind that every digital creator feels when juggling multiple tools to get one job done. As a YouTuber working on long research-based videos, he constantly switched between ChatGPT, Gemini, Claude, Grok, and Perplexity. Each tool offered something powerful yet limited, and each subscription added another dent to his wallet.
He noticed that the average Indian user, a student, freelancer, or small creator, couldn’t afford to pay ₹10,000 a month to access these AIs. And so, the thought came naturally: Why not build a single platform that brings all these tools together at a price that Indians can actually afford?
That moment of clarity led to the birth of AI Fiesta, a name that sounds festive for a reason. Dhruv Rathee wanted to make AI less intimidating and more celebratory, something that invites people to explore, experiment, and create.
What AI Fiesta Really Is
At its core, AI Fiesta is a unified AI hub, a platform where users can talk to multiple advanced models in one window. Imagine typing a question and watching ChatGPT, Gemini, Claude, Grok, and Perplexity respond side by side, offering their unique perspectives in real time.
For researchers, students, journalists, or content creators, this feature is revolutionary. It saves time, encourages comparison, and ensures that one doesn’t get trapped in the bias of a single AI’s interpretation. As Rathee explained in his video, “It’s like having five experts in a single room and all of them are competing to give you the best answer.”
AI Fiesta’s user interface is designed to be sleek and distraction-free. There’s a “Prompt Improve” feature that refines your input, fixing grammar, tone, and clarity before sending it to the models. There’s also a “Projects” system that allows users to create custom AI assistants. For instance, one can build a “Personal Chef” project that remembers dietary preferences, or a “YouTube Script Editor” that helps fine-tune video narration styles.
Dhruv also ensured that image generation, text-to-speech, and transcription features were built into the ecosystem, making it an all-in-one creative tool.
A Creator’s Vision Meets a Nation’s Need
Dhruv Rathee has always represented the voice of a generation that believes in information empowerment. His videos, often detailed, data-heavy, and provocative, have educated millions on issues ranging from climate change to political transparency. But AI Fiesta is an evolution of that mission.
If his YouTube channel was about spreading awareness, AI Fiesta is about enabling creation. It’s a platform that takes the same ideals of transparency, accessibility, and logic and applies them to the world of artificial intelligence.
For India, where AI literacy is still limited to elite circles, this project carries a more profound significance. At ₹999 per month, AI Fiesta opens doors that were once locked behind Silicon Valley paywalls. Students from small towns, creators working from hostels, and entrepreneurs from non-tech backgrounds can now access world-class AI power without going broke.
The Numbers Behind the Dream
Let’s be clear, AI is expensive. The paid versions of tools like ChatGPT, Gemini Advanced, and Grok collectively cost more than ₹9,000 a month. Even large tech companies struggle to manage the constant subscription ecosystem.
Dhruv Rathee’s approach was to bundle all these experiences into one affordable package. For ₹999 per month (around $12), users get premium access to top-tier models. If they go for the annual plan, the cost drops even lower, roughly ₹833 a month.
And as an early launch bonus, subscribers get a “Prompt Book,” a collection of 3,000+ professionally curated prompts designed for creators, marketers, developers, and learners.
It’s not just a clever marketing move; it’s a statement. Dhruv is saying that AI shouldn’t be a luxury. It should be a tool for empowerment.
Who Will Benefit the Most?
The brilliance of AI Fiesta lies in its versatility. It’s designed for everyone from the curious college student to the full-time digital entrepreneur.
- Content Creators: For YouTubers, bloggers, and podcasters, AI Fiesta can generate scripts, thumbnails, and SEO strategies in minutes.
- Students & Researchers: For those working on academic papers or projects, it provides fast, credible multi-AI responses to complex topics.
- Software Engineers: Developers can use it to debug, optimize, or brainstorm new code ideas.
- Business Owners & Marketers: The AI Fiesta workspace helps create ad copies, analyze data, and automate responses all in one tab.
Dhruv often says that AI should not replace human effort, but enhance it. This principle runs deep in the design of the platform; it’s not about automating creativity, but amplifying it.
The Skepticism and the Challenge
Every innovation faces its critics, and AI Fiesta is no different. Many tech enthusiasts argue that the platform is just an “I wrapper,” meaning it doesn’t build its own AI models, but simply connects existing ones under a single interface.
This criticism is fair, but not entirely damning. Rathee himself never claimed to reinvent AI. His goal was to make AI usable for the masses, not to compete with OpenAI or Google DeepMind. The value of AI Fiesta lies in its accessibility, curation, and simplicity.
Still, the real challenge lies ahead: maintaining performance parity with the official apps, ensuring uptime, and negotiating long-term API costs with global AI providers. If the platform can sustain quality and pricing, AI Fiesta could easily become the “Notify of AI,” a place where users pay once and access everything.
The Man Behind the Movement
It’s easy to forget that Dhruv Rathee is not a typical entrepreneur. He’s not driven by corporate greed or startup hype. He’s a storyteller, a researcher, and above all, a teacher. AI Fiesta feels like an extension of his personality, curious, methodical, and deeply rooted in purpose.
Just as he simplified politics for millions, he’s now simplifying artificial intelligence for everyday people. His vision is not about quick profits but about long-term impact, making technology less alien and more human.
The way he announced AI Fiesta through a calm, explanatory YouTube video rather than a flashy event speaks volumes about his intent. No unnecessary drama, no inflated promises, just a genuine attempt to make AI approachable.
A New Chapter in India’s Tech Story
Whether AI Fiesta becomes a global success or not, its arrival marks a significant shift. For years, India has been a consumer of foreign tech, using products made elsewhere and paying prices set elsewhere. But now, creators like Dhruv Rathee are changing that equation by building platforms that reflect Indian realities, affordability, diversity, and accessibility.
In a way, AI Fiesta symbolizes the democratization of intelligence. It’s a digital classroom where anyone, regardless of their background, can sit and learn from the world’s best AIs side by side.
And if it succeeds, it might push other creators and entrepreneurs to follow and build tools, not just content.
The Future of AI Fiesta
Dhruv R. Rathee’s startup is still young, but the potential is vast. With India’s booming creator economy and a growing appetite for AI-powered solutions, AI Fiesta could soon evolve into a larger ecosystem offering personalized workspaces, collaboration tools, and even voice-driven AI companions.
The next few years will determine if RRathee’s platform remains a niche product for enthusiasts or becomes a household name like Canva or Notion. But one thing is clear: the foundation is strong, and the intention is pure.
DhruvRRathee’s IAI Fiesta is not just a startup; it’s a statement. It says that knowledge should not be behind a paywall, and technology should not be confined to tech giants. It’s about bringing the power of artificial intelligence to every Indian home, to every dreamer who wants to learn, create, and build something meaningful.
Just as his YouTube journey transformed online education in India, AI Fiesta could redefine how Indians interact with AI. It’s not a billion-dollar idea, it’s a billion people’s idea.
And that’s what makes it truly revolutionary.
